Wednesday, July 21, 2010

Social Networking

Fini Concierge can now be found on both Facebook and Twitter! Like many other small businesses Fini has decided to jump onto the social networking train. But everyday, as we post new info and tweets we find ourselves asking: does business actually get done on these sites and can they actually help our business grow?


Apparently, each day 5 to 10 thousand new people join Twitter and current estimates of total users top out around 5 million. Now that’s a lot of potential To Do lists, right? We know they won’t all become clients, but it definitely is a lot of exposure. With every tweet our brand grows, and with every re-tweet Fini’s info is spread to new places that we might not have otherwise reached. This exposure also gets us thinking: should we put together a Twitter marketing plan (I have been told that there are tools to help create one) and schedule a certain number of tweets a day?


Being green to the Twitter “phenom” we are realizing there is much to be learned. Some of the best advice I have read is to find a peer in your industry and “follow” them and then check out who they are “following”...sure enough you will find a Who’s Who list that you must “follow.”


As we become more Twitter savvy by tweeting, re-tweeting, following, etc., our list of “followers” continues to grow day by day, and we begin to realize the full potential of this PR tool. We are betting that these new “followers” would not have stumbled across our info and website without the aid of Twitter. Therefore, Fini Concierge IS getting a lot of business done and we sure are growing! Consider It Done!


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